Strategic planning is crucial as it provides a roadmap for achieving specific goals, especially for communications based projects. It ensures alignment with the organization's objectives, maximizes resource efficiency, minimizes risks, and enhances the overall impact of communication efforts, ultimately leading to more effective and successful outcomes.

Delivering effective presentations is essential for conveying critical information, mobilizing support, and securing resources - but not everyone is a natural born public speaker and presenter! It helps engage stakeholders, inspire action, and drive awareness, facilitating the achievement of organizational goals and positively impacting the community's health and well-being.

Effective storytelling in public health and nonprofit work fosters empathy, drives behavioral change, and builds trust. It raises awareness, influences policy, and supports fundraising, creating an emotional connection and empowering positive impact while making complex information accessible and memorable.

Although due to the nature of these initiatives their content cannot be shared publicly, the impact they made makes them a notable mention for this portfolio:

1. Social Media Best Practices Course - aligned with PAHO’s Social Media Standard Operating Procedure (SOP), this course provided an engaging and interactive way for personnel to learn about proper social media use as an employee. Thanks to our dissemination plan, this course had a 96% completion rate across all 27 country offices.

2. Writing Effectively for PAHO - this course was created based on the need for correspondence improvement in English across PAHO. An in-person writing class and online writing resources were made available to all PAHO personnel. Writing competences drastically improved over the course of 6 months.