Top 5 Online Marketing Courses for Beginners
Taking an online marketing course is an excellent way to stay informed about the most recent trends in the industry. It is an affordable and accessible solution for understanding the basics of marketing and utilizing them in your own business or for personal use! It doesn't matter if you're a novice or an experienced marketer; this type of course will help you expand your business and achieve your objectives, and Coursera is the perfect place to start! You can select from a broad array of topics, learn at your own pace and on your own schedule, and gain practical knowledge in the marketing field.
Here are our picks for top 5 marketing courses for beginners! Click on the title of the course to get started:
1. Attract and Engage Customers with Digital Marketing
This is the 2nd of 7 courses in the Google Digital Marketing & E-commerce Certificate. Learn to use SEO, SEM, & display advertising tactics to move customers through the marketing funnel. Increase website traffic & reach potential customers on SERPs with keyword research, search engine algorithms & link building. Learn best practices & tools to increase awareness, understand customer needs, & engage interest in products/services. Google employees guide learners with hands-on activities & examples while showing best tools/resources used on the job. No experience necessary. Completion of all 7 courses prepares learners for entry-level jobs in digital marketing & e-commerce.
Rating: ⭐ 4.8/5
Approximate completion time: 21 hours
Offered by: Google Career Certificates
2. Assess for Success: Marketing Analytics and Measurement
This is the 5th of 7 courses in the Google Digital Marketing & E-commerce Certificate's which course explores marketing analytics tools & practices. Learners will apply data from web pages, digital channels & e-commerce sites to gain insights, measure & analyze campaign data, adjust budgets, A/B test, & identify metrics to define success. Google employees guide learners with hands-on activities & examples while showing best tools/resources used on the job. No experience necessary. Completion of all 7 courses prepares learners for entry-level jobs in digital marketing & e-commerce.
Rating: ⭐ 4.6/5
Approximate completion time: 27 hours
Offered by: Google Career Certificates
3. Marketing Analytics Foundation
This course lays the foundation of marketing analytics, providing an in-depth exploration of the basic principles of marketing and the role analytics plays in digital marketing. You will learn to both collect and manage data for marketing purposes, as well as understand the privacy regulations and challenges associated with working with marketing data. By the end of the course, you will have a comprehensive understanding of the fundamentals of marketing analytics and be confident in using them to create successful marketing strategies.
Rating: ⭐ 4.8/5
Approximate completion time: 12 hours
Offered by: Meta
4. Social Media and Digital Marketing Fundamentals
Digital Marketing Institute is the global standard in Digital Marketing Certification. This course will help you gain an in-depth understanding of the forces driving and changing businesses today, and how you can use cutting-edge digital and social strategies to help your business thrive in this dynamic environment. You will learn how to choose the right content for your customers and ensure that it reaches them, as well as the different content formats available on social media and which platform is best suited for your needs.
Rating: ⭐ 4.6/5
Approximate completion time: 10 hours
Offered by: Digital Marketing Institute
5. Marketing in a Digital World
This course will explore how new digital tools, such as the Internet, smartphones, and 3D printing, are transforming the marketing landscape and upending traditional roles and practices for both businesses and consumers. You will gain an understanding of how digital tools are reshaping the marketing realm, learn how they empower consumers to engage more actively in the product development, promotion, placement, and pricing process, and acquire the knowledge and tools needed to maximize your digital marketing initiatives.
Rating: ⭐ 4.7/5
Approximate completion time: 29 hours
Offered by: University of Illinois at Urbana-Champaign
These courses are great options for beginners who are looking to expand their knowledge, while giving them the flexibility to learn at their own pace. With the right tools and guidance, anyone can become a successful online marketer. If you’ve taken one of these courses, or don’t see an important course on here, leave us a comment!
